Campaign
The Flying Rivers Campaign invites cultural institutions worldwide to connect their public, educational and curatorial work with water and its vital role in sustaining life and addressing the climate crisis. Participation builds on each institution’s existing programme, communities, collections, site and capacities, with no prescribed format or scale. Museums, galleries, libraries, archives, heritage sites, science institutions and community-led spaces are all welcome.
Participating institutions will receive an adaptable visual communication toolkit – including posters, digital banners, artwork tags and projections – alongside an Introductory Guide and a range of learning resources. The Campaign also draws on selected elements from the narrative website accompanying the final report of the GCEW. These materials can be adapted to different programmes and audiences through exhibitions, workshops, screenings, public discussions and site-specific interventions that help make the hydrological cycle publicly legible.
'Flying Rivers' encourages Education and Outreach teams to develop activities for different audiences, with a particular emphasis on younger generations. These activities can explore the connections between water, climate, biodiversity and everyday life, alongside questions of access, rights and responsibility. Institutions are encouraged to draw on local knowledge and lived experience, including perspectives that are often underrepresented in decisions about water.
The programme will also facilitate exchanges with scientists, activists and researchers, connecting local knowledge and lived experience with wider questions of water, climate, biodiversity and justice. These collaborations will support institutions in developing responses to water-related issues within their own contexts, while drawing attention to the political and economic forces shaping the crisis. Through this work, the Campaign seeks to strengthen public understanding and build support for sustained collective action.
The visual communication material of the 'Flying Rivers' Campaign has been designed by Cultivate Communications, with additional contributions by Odette Dierkx.
